An aerial imaging and property data analytics company sells services to local governments to support equitable tax assessment and city planning. With 3,143 counties in the United States, the company had just over 50% of the counties as clients, leaving 50% remaining to win. Of those, many were not good candidates for the services due to their rural nature, but others were very good targets, yet would not engage.
The objective of the program was to generate demand in the remaining addressable market.
The solution was a high-impact, multi-touch campaign enabled by Marketing but presented to the prospects by the Account Management teams. The program featured very high-end direct marketing that visually demonstrated the property analytics benefit to the users in a way that was impossible to miss. The marketing was supported by well aligned SDR and Sales follow-up.
Contact Us to hear how we generated a 35% meeting rate and millions of dollars in new pipeline in less than six months.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.